1) What PBC ministry is running this?

2) What kind of ministry event is this?

Ongoing class or study Group launch or group sign-ups Community building event One-time equip night or workshop Outreach or serve event Leadership or volunteer training Worship night

3) How often does this occur?

One-time Weekly Monthly Quarterly Bi-annual Seasonal Custom

Age specificity

0: "All ages" 2: Broad (young adults, parents) 4: Clear range (10–12 years) 5: Clear + justified for the issue

Stage clarity

0: "Anyone interested" 2: General (single, married) 4: Specific (new parents, new to church) 5: Stage + transition pressure named

Issue clarity

0: Vague or internal language 2: General struggle 4: Clear, relatable problem 5: Clear + emotional tension stated

Value-first step exists

0: No value-first step 4: Exists but feels like an announcement 8: Helpful, but not clear 10: Clear, helpful, low-effort

Value is bite-sized

0: First step requires registration or big time 4: Medium effort (5–10 min video, long email) 8: Short and clear (reel, blog, quick invite) 10: Tiny effort, strong value (60–90 sec, one tip)

What is your first value asset?

0: Not decided 3: Social post only (announcement style) 4: Blog post or short video 5: Short video + social + personal invite touch

One clear CTA per step

0: Multiple CTAs, confusing 4: Some clarity, still crowded 8: Mostly one clear action 10: One action, unmistakably clear

CTA matches trust level

0: Jumps straight to weekly commitment 4: Asks a lot too soon 8: Reasonable ask for the step 10: Perfect fit for the step

Primary CTA you are leading with

2: "Learn more" (no next step) 3: "Register" (without value first) 4: "Come once" / "RSVP for one night" 5: "Watch this" then "RSVP"

How complete is your pathway?

0: Weekly event only 10: Missing key step (value or one-time) 20: Full pathway exists 25: Full pathway + follow-up built in

Which channels are you using to deliver the value and invite?

Sunday stage moment Social (IG/FB) Email Text / SMS In-person personal invites Leaders asked to invite

How many times will people see the invite before the event?

0: 1 touch 3: 2–3 touches 4: 4–6 touches 5: 7+ touches (value + invite mix)

How clearly are barriers removed?

0: Barriers ignored 4: Mentioned late or unclear 8: Mentioned clearly 10: Mentioned early and clearly

What is your accessibility plan?

0: Not considered 3: Time and location only 4: Time, location, cost, childcare 5: Includes plan for newcomers and first-time steps

How easy is the first step?

0: Hard (forms, fees, long commitment) 3: Medium (register once) 4: Easy (RSVP or show up once) 5: Very easy (watch, reply, short RSVP)

Follow-up timing

0: No follow-up planned 3: 3–7 days 4: 48–72 hours 5: Within 24–48 hours

On-site next step clarity

0: No next step offered 3: Mentioned verbally only 4: QR code or clear sign-up moment 5: Clear moment + staffed next-step table

Personal invite to next step

0: None 3: Generic message to everyone 4: Segmented invites (new, returning, serving) 5: Personal invite from a leader or host

One-on-one follow-up owner

0: No owner 3: Owner exists, not assigned per person 4: Assigned owner per person (call/text) 5: Assigned + scheduled next step (coffee/meet-up)

Measurement plan

0: Not tracking 3: Basic counts (attendance) 4: Attendance + next step sign-ups 5: Conversion tracking (views→RSVP→show→next step)

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